Monday, August 20, 2018

Digital Marketing Overview

[Wikipedia] Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing is facilitated by multiple channels, including affiliate marketing, display advertising, email marketing, search engine marketing (SEM), social media marketing, social networking, game advertising and online PR.

In general, we talk about 5Ds, which defines the opportunities for consumers to interact with brands and for businesses to reach and learn from their audiences in various ways:

  • Digital devices
  • Digital platforms
  • Digital media
  • Digital data
  • Digital technology

1 comment:

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